Tammy Boatright has 20+ years direct marketing and general management experience. She is currently the Founder and President of VingDirect, a leading wine industry direct to consumer consulting firm which she founded in 2009.
Prior to founding VingDirect, Ms. Boatright was the President of Foster’s Wine Estates $50MM U.S. Direct to Consumer division. In this role, she was President of Windsor Vineyards from 2005-2007 and President of International Wine Accessories from 2004-2007. Windsor Vineyards is the largest U.S. shipper of wine direct to consumer and utilizes outbound telemarketing as the primary sales channel.
Ms. Boatright began her direct to consumer career at Collin Street Baker in 1990 as General Manager of Cryer Creek Kitchens, a producer of specialty baked goods.
Ms. Boatright is an instructor at WISE (Wine Industry Sales Education) Academy and a frequent moderator at industry conferences such as WITS (Wine Industry Technology Symposium) and the DTC (Direct to Consumer) Wine Symposium.