Wine By Joe/Dobbes Family Estate Promotions Reflect Growing Talent from Within as the Winery Celebrates its 15th Year



Wine By Joe/Dobbes Family Estate Promotions Reflect Growing Talent from Within as the Winery Celebrates its 15th Year

Dundee, Oregon, November 7, 2017 – This year, Wine By Joe / Dobbes Family Estate Winery is celebrating its 15th anniversary, and announces multiple internal promotions, as well as new national sales and marketing initiatives.

Gretchen Boock, Chief Executive Officer

Gretchen Boock has been promoted to Chief Executive Officer.  Boock has worked in the wine industry for most of her life, putting herself through college working for her parents, building wineries while completing her dual degrees in Ag-Business and Spanish at Oregon State University.  Boock was the first employee that winery founder Joe Dobbes hired when the winery opened in 2002.

“After 19 years of working alongside Joe Dobbes, Gretchen is the perfect candidate to continue the momentum Joe started.  She has worked in nearly every capacity within the winery over the years and has been instrumental in all aspects of the company’s growth and development,” commented Sam Bronfman, Managing Partner of Bacchus Capital, Co-Owner of the winery since 2011.

“I’m really proud of what we’re accomplishing.  It’s a cumulative effort by the many talented people we have making up our growing team, and you can really feel the momentum! Soon to hit the shelves is our greatly anticipated and first ever Oregon Bubbles as well as Wine By Joe in cans (Joe to Go).  With V2 Wine Group, the sales and marketing company that represents us nationally joining our team this year, we’re energized and more motivated than ever,” stated Boock.

Travis Proctor, Director of Winemaking Operations

Travis Proctor came to Wine By Joe in 2015 as Production Winemaker to oversee all wine production for the company, under the direction of Joe Dobbes. Now promoted to Director of Winemaking Operations, Proctor will continue in this role, but will also participate in a broader range of company activities, including vineyard/grower relations, industry engagements, business development and promotions.

Proctor grew up in the Paso Robles area and has worked in all scales of winemaking, almost always including a focus on Pinot Noir.  Proctor celebrated 20 years in the wine industry in 2017, after production management and winemaking positions in San Luis Obispo County, Santa Barbara County, and the Russian River Valley.  Through two decades in the custom crush sector, he has learned many approaches to wine production. This experience is widely applied in both the Wine By Joe and Dobbes Family Estate productions.

Andy McVay, Winemaker

After training under Dobbes for 9 years, Andy McVay has been promoted to Winemaker for the Dobbes Family Estate wines as well as Dundee Vintners, the custom winemaking leg of the business. With a degree in Food and Fermentation Science from Oregon State University and 15 years in the wine industry, McVay has been involved in all aspects of the science of winemaking.  “Art, science and agriculture are the three pillars that support my commitment to winemaking. With this foundation, my intent is to craft wines that are complex and diverse, that reflect the personality of their region while maintaining new world innovation,” states McVay.

“It is an absolute delight to promote Andy to this position.  I have worked alongside Andy for 9 years now and I have a deep respect and admiration for him.  I have no doubt that he will continue to make the company proud and carry on the legacy Joe started,” explained Boock.

Joe Dobbes, Founder

“After 32 years as a winemaker, 15 years as a winery owner and the many other responsibilities that come with running a winery, I am looking forward to stepping aside to let our very capable, talented team take the lead. I look forward to spending more time with my family, growing my new company, Dundee Mobile Bottlers, exploring new and smaller projects and doing more fishing!  I have always said that I surround myself with great people, and now it’s their turn.  I have worked with many of our staff for one and close to two decades and I know that we have systems and a culture that will endure and brands that will prosper.” said Joe Dobbes, Founder and Co-Owner of Wine By Joe/Dobbes Family Estate.

About Wine By Joe / Dobbes Estate Wine

Founded in 2002, Wine By Joe / Dobbes Family Estate embodies over three decades of fine winemaking.  Today, we are one of Oregon’s largest producers. By selecting the finest grapes from Seabreeze Vineyard, our 214-acre estate, and from other premier vineyards, we consistently produce expressions of Oregon’s truest varietals.

Based in Dundee, Oregon, we are a multi-tiered business with focus on crafting traditional Burgundian style wine under three brands: Dobbes Family Estate, the premier label dedicated to Willamette Valley Pinot Noir, Chardonnay and Rosé as well as Rogue Valley Syrah, Viognier and Grenache Blanc; Wine by Joe, our Oregon appellation label that completely overdelivers in value, offering Pinot Noir, Pinot Gris, Pinot Blanc, Rosé and Chardonnay and finally, Jovino, which provides a Willamette Valley blend of Pinot Noir and Pinot Gris specifically for the fine dining market.

In celebration of its 15th anniversary, throughout the year Wine By Joe / Dobbes Family Estate has been celebrating with special club member dinners, anniversary library flights, and our inaugural release of bubbles.  All are invited to join us in the winery’s tasting room for flight tastings 11am – 6pm daily.

About Bacchus Capital Management

Bacchus Capital Management is an investment firm providing strategic capital and making equity investments in United States wineries and wine businesses. Current Bacchus portfolio companies are: DeLille Cellars, Madrigal Family Winery, Maritime Wine Trading Collective, Panther Creek Cellars, Sbragia Family Vineyards and Dobbes Family Estate / Wine by Joe. Prior Bacchus portfolio companies are Andretti Winery, Cameron Hughes Wine, and Qupé. For more information, visit


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PRESS CONTACT: Lauren Barnes – 503-538-1141 ext. 116